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Description

Ok, an exclusive for y’all right now, I finally go my ad completed after two other artists dropped the project, one after paying.
 
So, what’s going on?  
In my third choice universe, during Starlight’s unexpected ascension, Princess Luna was introduced to Revelation Coffee’s Luna’s Hate coffee, a highly caffeinated brew. Calling the owner before her, to his surprise, she didn’t admonish him for the product, but complimented him on it, although she suggested the name Luna’s Lament. And asked if they could make something stronger. While something stronger could be made, but it’d have dangerous levels of caffeine, so they agreed it should only be released for a short time, and thus the fall brew of Nightmare’s Bane was born.  
Every year, Luna dons her costume, and does one ad for them. This is the one that created her fandom, a cheesy take on the typical vampony ad, with a pot of coffee affecting her much like a holy object affects the vampony.

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Javarod

@FanOfMostEverything  
Points to the description, “Oh she’s very down with it, she’s the one that suggested the product, the name, and poses for the ads. There’s more about this on my FiM page (same name), but the most notable is that when this ad came out, Celestia realized that perhaps her sister’s claims about her struggles with the modern culture and vernacular might be a bit exaggerated.